I build tools for the people who help students.

I'm Mr. Jovan Smith. I was a first-generation student before I became a counselor. CounselorAI is built and maintained by me, drawing on 10+ years across admissions and financial aid (Saint Louis University), college access (UC Riverside's Early Academic Outreach Program), and the data and policy work that supports the frontline counselors who actually sit across from families.

Why I built this

I was the student. First-generation. First in my family to go to college. My mom wanted the best for me and did not have the playbook. When the financial aid letter arrived, no one at my kitchen table knew which offer to accept. I took out external loans I probably did not need, because I did not have someone who could read the letter with me.

I became the practitioner. I have stood in classrooms, auditoriums, libraries, and gyms. I have run one-on-one sessions with students mapping out their futures. I have presented to families on recruiting trips across multiple states, sent handwritten cards to students who needed to know someone believed in them, and celebrated with graduating classes.

I moved into the administrative side. My current role is behind the scenes, in support of the frontline, student-facing counselors who still sit across from families. I see the caseloads from every angle: high school counselors carrying hundreds of seniors, admissions counselors covering whole regions, academic program staff trying to reach every first-generation student on their list. Every counselor I know is being asked to do more with less.

CounselorAI exists for those counselors. It helps them get to more of their students faster, with the same level of care they would give if they had infinite time. I think like a counselor because I was one. I build tools for the people who help students, because I know what students lose when there are not enough of us to go around.

Across all of those roles I watched the same patterns: families losing thousands of dollars in aid because a single FAFSA line was misclassified, waitlist letters that got a 30-second skim, counselors with 380 students trying to write meaningful recommendation letters at 11pm. CounselorAI is built to close the gap between what counselors and families know how to write and what an aid office or admissions reader actually responds to. The tools draft from real details you provide, in language financial aid officers recognize and admissions readers expect.

What I bring

First-gen
Was the student before becoming the counselor
10+
Years in admissions, financial aid, and college access
3k+
Students reached through college access and pipeline programs
500+
One-on-one advising sessions with students and families

Where I worked

About EAOP

EAOP, the Early Academic Outreach Program, is the University of California's longest-running college access initiative. It is part of UC's Student Academic Preparation and Educational Partnerships (SAPEP) portfolio, with a campus team at every UC. EAOP serves first-generation, low-income, and historically underrepresented K–12 students with academic advising, parent and family engagement, summer residential programs, and the day-to-day work of building a path to UC eligibility and beyond. UCR's EAOP works across the Inland Empire, with the same students and families CounselorAI is built to help.

How I think about CounselorAI

It's a drafting assistant, not a ghostwriter. The tools generate a strong starting draft based on details you provide; the counselor or family reviews, revises, and signs the final document. Every output is meant to be edited.

The product runs on Anthropic's Claude. CounselorAI does not train on your inputs, and student data stays in your browser unless you export it. Read the privacy posture for the full picture.

Get in touch. If you're a counselor (school, IEC, or pipeline program) and you want to talk about the product or where it's headed, email outreach@counselorai.app. I read everything.

Try the tools

Free to try. No account required. Built by a counselor for the people who help students.

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